Quality versus Quantity

Low quality writing for your website could actually cause more harm than good. Today's writing market is flooded with low quality "re-writes", "spins" and "syntax replaced" writing work that has little to no originality. These writing works are often on the borderline of plagiarism if not a full straight copy of other works.

Low quality writing works can actually seriously harm your page rank and traffic flow even if they are loaded with juicy keywords for your website. The Google search engine algorithm is a sophisticated tool that monitors the natural flow and syntax of your website content. Each page of content is analysed and checked for plagiarism and your website may be seriously "downgraded" if it uses an excessive amount of plagiarised work. This means if your articles or website content is a cut and paste job, or a syntax replaced reworked article the chances are Google can detect it and has already penalised you for it.

In addition to this the Google algorithm can also detect poor flow and language use within the article. If the article is unreadable due to keyword stuffing or a complete lack of understanding of the English language (or the language it is written in), this will be detected and your website may be either downgraded or in more serious cases, flagged for review manually.

Naturally you will also want to ensure the article is written with keywords in mind as well as being thoroughly researched so that it is not only effective as a search engine optimisation tool but it is also useful and informative for the reader. This ensures the visitors to your website are not simply passing through but they then stay on your website and continue reading about your website topic, products or services. The key to successful content is to ensure the content is addressing the search terms that result in visitors finding it. If a visitor searches for "cat flea treatment" they will most likely be looking for further information on different cat flea treatments so an article about dogs which merely mentions this sentence in passing reference is not fulfilling this keyword and will incur a 100% bounce rate.

This is why many people choose to hire a writer to complete their website content today. When you hire a writer you are not getting someone to do the "boring bits" of your website for you, you are employing a professional SEO content expert to handle the precise balance of quality your articles and website content need to be successful assets of your website.