Your business content needs to be exact and perfect so that your English customers can easily understand the business, the products and the instructions. This is why many small businesses today benefit from hiring a writer to proof read their business content.
Proof reading can be beneficial for many aspects of your business including:
- Product Packaging
- Product Instructions
- Website Content
- Product Manuals or Guides
- Walk-through's or Explanations
- Sales Pages
- SEO Marketing Content
- Introductions
- Portfolios
- About Pages
- English sections of song Lyrics
- Communications to the client e.g. newsletters
- Safety Information
- Online Product Descriptions
- Product Reviews
- Blog Posts
Spelling Errors and Typos
One of the main problems many small businesses face today is the public perception of their company when a visitor reads their website content. A website that is full of spelling errors and typos will give the visitor a negative impression of the business as a whole. These kinds of easily fixable errors show the visitor that your business is lazy, unprofessional, incompetent and untrustworthy all at once. Make sure you fix your content errors quickly!
Poor Use of English
Many websites will instantly repell English customers because their content is obviously written by a non-English speaker. Many English customers have particular shopping habits including the desire to only purchase goods or services from businesses that they feel can look after them properly. A business that targets English individuals and yet cannot communicate properly in English is not likely to instill any kind of trust in the potential customer. Businesses that are obviously non-English and struggle to form any kind of cohesive sentence structure will be much more likely to make the visitor feel like they will be dealing with an infuriating overseas call centre and not a professional and caring business.
Sometimes it's Just Good to be Home
Sometimes customers just like to feel as though they are sitting comfortably at home. Even while browsing the web from the actual comfort of their home, a customer can often feel out of place or uncomfortable in an environment that is evidently no where near to their home. It's nice to know that the business you are dealing with is only a short phone call away or can be otherwise easily obtainable. To preserve the illusion of a "local business" you need to ensure your website content has been properly proof read by a professional content writer to avoid making any glaring errors or language "faux pas".
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